There are many web site owners out there who are convinced that only a handful of web site pages will do the job. These skimpy pages are void of any content and lack any real ?voice?. The results are often very generic. They slip under the consumer radar.
But if you ask the web site owner he will shake his head in disbelief. Despite his dismal content he actually will pipe up and claim that he wants customers to actually call him! As a consumer it has to be hard to find a real sales message in any of these pages. But this is exactly what many web site owners are counting on.
In one of my Master Mind groups I was surprised to see a similar mistake made on a postcard. This particular postcard had the words, ?FREE OFFER? written on the front of it. Keep in mind that this postcard was top notch all the way, four color print job, shiny gloss stock, oversized, and ready to sell. But the nitwits that put this together left no return address or any way to contact them. They didn?t even bother telling you what was, ?FREE?. I guess in all the hullaballoo of putting together this amazing sales offer it must of slipped their mind.
Sadly, many web site owners insist on running their online business the same way. I see a lot of doctor web sites and a people in the legal profession do the same type of thing. In fact, lawyers in general do a pretty ridiculous job of putting their sites together. They really miss the mark when it comes to selling. The businesses who are in this category often buy their web sites from a company that blows through town. I notice a lot of the same mistakes being made on a lot of these duplicated web site templates that pop up on search engines. If you look close it appears they are all from the same company.
A lot of these sites are ?toys?. I call them that because there really isn?t a whole lot of guts behind them. Anything that comes from a WYSIWYG editor usually brings a certain degree of bad news with it. I ran into roughly 8 companies in the last 2 months that I will not work with. I have actually had to turn business away because the back end of these sites were literally nonexistent. I found myself unable to get into the pages and put in special SEO tags so I could get them to rank properly.
The customer who bought these sites are really counting on making some kind of profit. But making a profit is not on the menu if you purchase one of these sites. Getting them to appear in a Google ranking is going to be next to impossible without the proper formatting.
Meta Data tags are important. I know a lot of SEO geeks out there claim that search engines do not pay attention to them anymore, (this is not entirely true). Some search engines are looking for different things such as linking strategies, (this could be a big thing for you) and others are looking for reciprocal links to other sites. But if your WYSIWYG site is giving you only two options for Meta Data Tags then you should consider getting a hosting company that lets you upload straight HTML pages.
?But I Wanna Make My Own Web Page Changes?
There is some merit to making your own web page changes. But do not let this cloud your judgment when it comes to creating web pages. Some of your pages should be changed ? its true ? but not every page has to be rewritten and reposted. This is a backwards strategy. You want some consistencies when you post your pages. You should seek permanence. Look at JVC and SONY they rarely ever change their pages. They leave their pages up and create real infrastructures.
Whenever you get a page to rank and get indexed on Google it should be treated as, ?online real estate?. If you discontinue a product or service you should leave the page up and have a redirect hyperlink to guide the consumer to another page. It takes a lot of sweat to get pages to rank properly on Google ? so keep it. Do not keep reinventing the wheel over and over again.
Plus if you keep reposting new content to the same pages, moving them around, switching domain names, redirecting sites, (I?ve seen guys do this on a daily basis) you are going to come off like an amateur. I have seen people totally confuse their audiences with this type of daily drama. Worse, when your pages do get indexed, (usually by an accident and not a miracle) they will most likely have the wrong information on them and your prospect will click off instantly.
If you insist on keeping one of these sites then you should get a few more sites that take solid HTML. Get some kind of hosting where you can actually access the back end folder structures. You may want to drop in HTML files, drop down menus, PDF documents and your own online ordering forms. You cannot do all of that with a simple client side control panel. Hosting is so cheap these days, (as little as ten bucks a month) you should get three or four of these sites and tie them all together using a little search engine optimization, (SEO strategies) and let the search engines know you exist.
Blog Layout Templates Are Simple
The great thing about most blogging sites is that they provide you with templates that you can quickly use to design your site. This leaves you hours of time available for concentrating on the search engine optimization aspects of it.
Keep Your Budget Under Control With Web Templates
Web templates are an inexpensive way to start up a website. They reduce a lot of expenditure on the part of a new business owner. Both small and medium sized businesses make use of these templates for web design to keep their budget under control. Even non-technical persons can easily customize these templates. Thus, it saves the high cost of availing the services of a web designer for creating custom made website design.
Professional XP Style Icons in Software and Website Development
Using professional icons in your application or website can bring a modern and aesthetically pleasing appearance to your product or service. This will not only help you to attract potential customers but also give you that "edge" you need to stand out from your competitors.
Use Real-Life Templates For Writing Success
At some point along the way, most of us have used what are
commonly called "fill-in-the-blank" writing templates. We
might have used them to write a letter, format an essay, or
set-up a resume or CV.
E Bay.com HTML Auction Templates: Which is Best for Ebay Selling?
There are a plenty of free e bay.com free auction template services out there and I would like to help you find the service that will best suit your needs by comparing what i feel is the top two contenders.
Real Estate Brochure Templates ? Important Advice for Real Estate Agents
Real estate brochure templates are a great way to help a real estate agent prepare a professional looking and high-quality brochure quickly. However, finding the right template isn't always as easy as people make it out to be. In this article, we'll give you some pointers on how to locate the right real estate brochure templates that will work to help you communicate your message to your audience.
A Review of Squeeze Templates Website Templates
If you are looking to make sure that your websites are worth the work that you put into them, you'll find that that old adage of working smarter not harder at play here There is a good chance that you have had a great deal of work put into your website, but what if no one comes to it
Use Auction Templates For eBay Success!
Auction templates are simply a must for successful online auction selling. One day I spent approximately 45 minutes writing a listing for an item that would make me about $5 in profit! I suddenly realized the stupidity of what I was doing.
Website Development Services
If, you are seriously interested in developing a successful online business, then it would be a good idea to educate yourself about various website development services available, particularly professional website development and complete website development solutions, as also about the website development companies that can be hired to work for you. You would need to learn about these web development services i.e. website design, web promotions and marketing, content writing and search engine optimization, in order to derive the maximum benefit from them. An informed customer is a customer who knows what he wants for his website, including being aware of what is possible. Knowing the tools and processes involved in website development s...
Word Newsletter Templates - How to Easily Create Them
You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.
iRise and OneSpring Announce Support for Visualization of Apple iPhone Applications: Visualization Templates Speed Time to Market and Improve Custo
iRise(R), the world's leading visualization solutions company, today announced the immediate availability of the world's first simulation templates for the Apple iPhone that allow developers and business stakeholders to fully experience a new generation of e-commerce mobile applications prior to any development. "iRise for iPhone"(TM) gives business analysts, user experience (UX) professionals and project managers a way to quickly prototype the look, feel and behavior of iPhone applications by making available pre-defined visualization widgets and templates that can be quickly assembled into a high definition mobile applications.
4 Most Common Web Site Templates Mistakes
Using a web site template right out of the box is a very common mistake new web designer?s make. One of the cool things about the web is that it?s so visual. Using a web site design template can save any new web developer a lot of time and effort. But like any tool, you can get into trouble if you don?t pay attention.
