iRise and OneSpring Announce Support for Visualization of Apple iPhone Applications: Visualization Templates Speed Time to Market and Improve Custo

Get your own online store -- in minutes! GoDaddy.com Quick Shopping Cart®

Get Free Shipping on Select Oreck.com Products!

INCORPORATE NOW for only $139

LAS VEGAS (Business Wire EON) April 29, 2008 -- Visualizing software before you build is now a proven strategy for speeding time to delivery, cutting project costs and dramatically improving customer experience for business-critical applications of all kinds. For the first time, visualization is now available for a new generation of high fidelity mobile applications, setting the stage for explosive growth of powerful, customer friendly, "on-the-go" software.

"Delivering the perfect customer experience will be essential for the new breed of applications now appearing for the iPhone," stated Maurice Martin, president, chief operating officer and founder of iRise. "Using visualization to test application interfaces directly with consumers before any development just makes sense; applications get delivered faster, with huge confidence that consumers will have fun and adopt the final result."

iRise application visualization templates for the iPhone are also available from OneSpring, an iRise alliances partner based in Atlanta, GA, which developed the capability in order to prototype a set of e-commerce applications for a client. The OneSpring iPhone SimDK for iRise is a complete toolkit for the design of custom iPhone applications. It offers a template guide that matches the form factor of the iPhone to help ensure designs can be accurately reproduced with the Apple SDK. The OneSpring iPhone SimDK for iRise toolkit includes:

-- iPhone iDoc template with guides;

-- Menu icons w/ buttons;

-- Custom button template;

-- Slider and button action behaviors; and,

-- Multi-touch actions.

"We think the iPhone will revolutionize mobile e-commerce," said Scott McDowell, founder of OneSpring. "Mobile consumers want a full range of e-commerce options available, with all the bells, whistles and performance of a traditional Internet experience. The iPhone makes this vision a reality, but that raises challenges in customer experience and time to market. Being able to quickly visualize with iRise and OneSpring templates before you build solves those challenges in a simple, elegant way."

The stakes are high. Much of the billions spent every year on software development is at risk with delays, cost overruns, missing features, cancellations and poor customer experience - all because text-based requirement specifications are difficult to read and easy to misunderstand. Global sourcing brings these issues into even sharper focus, as both integrators and their clients struggle to communicate effectively and deliver expected efficiency gains.

iRise offers a simple and effective solution to these problems - a collaborative software platform that enables businesses to quickly visualize and "test market" applications before a single line of code is written. For the first time, business people can understand for themselves what they need, and then communicate that knowledge to others using visual models that replicate the exact look, feel and behavior of the final product, taking the guesswork out of application definition. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:

-- Get to market twice as fast;

-- Eliminate 30% of project costs;

-- Ensure success of global sourcing strategies; and,

-- Improve customer experience.

More information and links to the video of an actual iPhone visualization using iRise can be found here: http://www.irise.com/solutions/project_mobile_applications.php and http://www.onespring.net/videos/iphone.html.

Visit iRise and OneSpring at the Interop/Software 2008 Conference in Las Vegas, NV at Mandalay Bay Convention Center, booth #3325. Hear iRise CEO Emmet B. Keeffe III at Software 2008's Innovation Showcase "Fastrack" presentation on Wed., April 30 at 3:45 p.m.: http://www.software2008.com/showcase/#fastrack.

Pricing and Availability

The OneSpring iPhone SimDK for iRise will be available on May 1, 2008 for $495 directly from OneSpring.

About OneSpring

OneSpring, with offices in Atlanta, New York and Washington, D.C., is an award-winning consultancy that specializes in product design, process re-engineering and user experience strategy. Through our exclusive software products and Stream(TM) process, we help our clients significantly reduce project re-work costs, increase speed to market and drive innovation. For more information, contact us at info@onespring.net or 1-888-472-1840.

About iRise

iRise is the world's leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Federal agencies, government integrators and commercial companies of all sizes like the Social Security Administration, UPS, Wachovia, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and Deutsche Bank and has sales offices across North America.

iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.